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Green Juju Introduces Limited-Ingredient Complete Diet Formulas

New complete diet recipes have already begun arriving at independent retailers nationwide.





(PRESS RELEASE) SEATTLE, WA — A longtime pioneer in whole food supplements for pets, Green Juju announced that it is launching a new collection of freeze-dried raw diet recipes at the recent Global Pet Expo in Orlando, Florida.

The four recipes represent a complete and balanced daily diet, which is the perfect base to customize with Green Juju’s supplements, including frozen blends, bone broth, fermented pastes, freeze-dried whole food bites and raw goat’s milk.

Green Juju founder Kelley Marian and Vice President of Nutrition and Communication Billy Hoekman announced the recipes on Wednesday, the opening day of the Global Pet Expo in Orlando, Florida. The recipes include Grass-Fed Beef, Grass-Fed Bison, Pastured Pork, and Humanely Raised Rabbit with Pastured Duck Liver.

“We finally did it,” Marian said. “We’ve been working toward developing a complete diet for years, and we wouldn’t settle for anything less than a product that we truly believe in, would feed our own dogs and think would bring innovation to the industry. The feedback we’ve received so far has been amazing, and we can’t wait to share it with more pets and pet parents.”

Among the reasons that Green Juju’s freeze-dried raw diet recipes stand out:

  • Limited Ingredients: Each recipe includes a protein, a dark, leafy green and kelp. That’s it.
  • Nutrient-Rich Organ Meat: High organ meat content provides a nutrient-dense diet because organ meat is nature’s multivitamin.
    Only the Good Stuff: All recipes are free of grain, gluten and fillers. No synthetic vitamins or minerals are added.
  • Responsibly Sourced: Green Juju works with thoroughly vetted and highly respected farms to source humanely raised proteins.

Green Juju’s new complete diet recipes have already begun arriving at independent retailers nationwide. Green Juju products are sold at more than 2,000 stores in 49 states. Customers who don’t have a retailer nearby can also order products online at

About Green Juju

Founded in 2014, Green Juju’s signature products harness the health benefits of organic vegetables and fruits, as well as novel proteins and nutrient-rich organ meat, to help pet owners add more life to their dog’s bowl. The original blends were created for Marian’s dog, Bailey, to improve her health following a cancer diagnosis.

Green Juju’s frozen vegetable blends, along with bison and duck bone broth protein-packed freeze-dried whole food bites, fermented blends and raw goat’s milk are popular items at independent pet retailers from coast to coast.

In 2023, Green Juju introduced its first complete and balanced diet formulas, offering the perfect base to customize with Green Juju’s supplements.
Green Juju is dedicated to expanding awareness of proper pet nutrition and making it easier for anyone to feed healthy.



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