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Matrix Partners Welcomes New Vice President of Brand Development

RaChelle Lobre to support client distribution growth and new business development.




RaChelle Lobre

RaChelle Lobre

(PRESS RELEASE) CHICAGO, IL — Matrix Partners, the pet industry’s leading full-service marketing communications agency, announces that RaChelle Lobre has joined its team as Vice President of Brand Development.

With an impressive pet product distribution background and a passion for pets, RaChelle brings 30 years of pet industry experience to her new role, where she’ll help drive the company’s continued growth and expansion plans. Her unique insight into the challenges that pet industry brands navigate offers a valuable perspective that will help put Matrix’s clients on a faster track to success.

“RaChelle’s proven track record of driving client and distributor sales growth, implementing strategic plans, and increasing brand profitability, along with her profound understanding of the pet industry, makes her an invaluable addition to our team,” commented Don Tomala, managing partner. “This strategic hiring marks an exciting milestone in Matrix’s commitment to driving innovation and excellence and allows us to further increase our offerings to our valued clients through expanded distribution support.”

Prior to joining Matrix Partners, RaChelle held positions focused on retail, distribution, and manufacturing channels. She also founded her own business, developing an extensive line of products dedicated to the health and wellness of pets. In addition to supporting client brand growth through pet product distributors and pet chains, she will be searching for new and innovative brands for Matrix Partners that improve the quality of life for pets.

About Matrix Partners

Matrix Partners is a full-service marketing communications agency that focuses exclusively on the pet product industry. For more than three decades, it has created pet brands that enrich the human-animal bond. Matrix has worked with brands at every stage, from concept development to launch and beyond. The company’s work has won top honors from various prestigious competitions, including the Hermes Creative Awards, Effie Awards, Graphic Design USA, and dotCOMM Awards. To learn more about the agency, their accomplishments and to view their portfolio, please visit




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