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Native Pet Raises $6M, Eyes Retail Growth and Portfolio Expansion

The Series A round was led by CAVU Venture Partners.




ST. LOUIS — Native Pet, a maker of supplements for dogs, announced the closing of $6 million in funding.

The Series A round was led by CAVU Venture Partners with participation from Mars’ Companion Fund and Selva Ventures.

Launched in 2017, the brand plans to put the capital toward strategic growth online and at retail locations while expanding its portfolio of whole-food pet supplements, according to a press release.

“We are in the early days of the pet supplement category,” said Dan Schaefer, CEO and cofounder of Native Pet. “The majority of consumers are still using mass-produced daily meal regimens (like kibble). They are waking up to the fact that their dogs may have unique nutritional needs that aren’t being met today. Supplements offer a value proposition that kibble alone can’t deliver. Using supplements creates a customized diet unique to their dog. Ask yourself, if humans use supplements to tailor their nutrition, why shouldn’t we also for pets? We actually have more control over our pet’s diet than we do our own.”

Brett Thomas, cofounder of CAVU Venture Partners, said: “With the significant rise in pet ownership over the past two years, today’s pet parents are increasingly focused on the health and well-being of their beloved animals. Native Pet is answering the call of modern-day pet owners who are looking beyond traditional kibble to enhance their pet’s well-being with highly nutritious and differentiated products. We are thrilled to partner with Dan and Pat as they reimagine pet nutrition to improve the health and happiness of pets everywhere.”

Native Pet is available for purchase at Amazon, Boxed, Chewy, Walmart, Thrive Market, select Target stores and on its own website.





NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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