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Cat Food

New Dry Food Formulas to Suit Any Cat

Grain-free, high-protein formulas lead new releases.




When looking at newer releases in dry cat foods, a few trends appear that have been making gains for the past few years: recipes that focus on grain-free, high-quality protein, with a move toward introducing new or novel protein sources, and staying away from relying heavily on chicken/poultry. You’ll also find some new diets specially designed for different ages/stages and unique needs: from kittens to sensitive stomachs to indoor-only formulas.


$ <$2/pound | $$ $2-$3/pound | $$$ $3-$4/pound | $$$$ $4+/pound

Adirondack Grain-Free Indoor Whitefish & Lentils
Bright Pet Nutrition Group

KEY FEATURES: Featuring whitefish, it contains omega-3 fatty acids from coconut oil and flaxseed for healthy skin and coat, berries for antioxidants and a unique probiotic blend.

SALES TIP: Slow cooked for maximum nutrient retention and enhanced flavor.

Advertisement, (888) 843-1738


Grain-Free Kitten
Halo Purely for Pets

KEY FEATURES: Only humanely sourced proteins and non-GMO vegetables. New dry foods include its first-ever kitten formulas (chicken and seafood).

SALES TIP: Ethically minded customers will get behind the brand’s broader mission “to change the way companion animals are fed and farm animals are raised … for the better!”, (800) 426-4256




Free-Range Chicken
Ziwi Peak

KEY FEATURES: With New Zealand free-range chicken, organs and green-lipped mussel. Air-drying preserves nutritional value.

SALES TIP: Can be used as a complete meal or food topper., (877) 464-9494




Turkey Complete

KEY FEATURES: Just add water and this turkey-based recipe of freeze-dried meat and air-dried fruits and veggies springs to life. GMO-free, no fillers, preservatives or anything artificial.

SALES TIP: Raw has been trending with dog foods. Your cat-loving customers will appreciate having an option for them., (888) 867-6567



Pheasant & Whitefish Dry Food

KEY FEATURES: A low-grain super-premium food for all life stages.

SALES TIP: Novel protein sources like pheasant and whitefish can appeal to finicky felines., (847) 537-0102



Wellness CORE Indoor

KEY FEATURES: A salmon and herring meal recipe, in a protein-rich and poultry-free food made specifically for indoor cats.

SALES TIP: With added glucosamine and chondroitin, as well as omega fatty acids and probiotics, it’s got what an indoor kitty needs to stay healthy., (800) 225-0904



Purrfect Bistro Complete Care Sensitive Stomach
Merrick Pet Care

KEY FEATURES: Crafted with easily digestible protein and includes prebiotics and probiotics to support optimal digestion.

SALES TIP: Contains antioxidants to help support a healthy immune system to keep kitty at the top of her game., (800) 664-7387



Orijen Six Fish
Champion Petfoods

KEY FEATURES: Contains Pacific pilchards, hake, mackerel, flounder, rockfish and sole, two-thirds of which are fresh or raw at the time of processing. The remaining third is dried, for a more concentrated protein source.

SALES TIP: Great choice for cats with poultry allergies/sensitivities., (877) 939-0006




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