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TESTING AND TRACKING YOUR ADS can make a huge difference in the ROI that you get, says marketing specialist Jim Ackerman.

But very few pet businesses take the proper steps to run successful ad campaigns.

In the video above, Ackerman shows an example of what effective testing looks like.

Jim Ackerman is a renowned marketing speaker and author. Contact him at (800) 584-7585 or mail@ascendmarketing.com.

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PETS+ Live with Candace D'Agnolo

Learn More About America's Coolest Store Winner, Bar K

Catch the replay of this PETS+ Live! Lunch & Learn webinar hosted by Candace D’Agnolo of Pet Boss Nation. This episode featured Candace on location at Bar K in Kansas City, MO. Find out how owners Leib Dodell and David Hensley implemented their idea for a dog park/restaurant/bar that owners enjoy as much as their pets do — and learn why the business took top honors in the 2019 PETS+ America’s Coolest Stores contest.

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Jim Ackerman

Video: Help Customers Understand What Makes Your Pet Business Unique

Communicate your unique value proposition.

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THERE’S A LOT OF COMPETITION out there.

That means you not only have to set yourself apart, but also that you have to clearly communicate what makes you unique, says Jim Ackerman.

In this episode of Animal Ads, he explains how best to communicate your unique value proposition.

Take a look:

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Jim Ackerman

Video: Hand Out Specialty Items That Pet Owners Actually Care About

Certain items are much more likely than others to be effective.

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HAVE YOU TRIED handing out specialty advertising items like pens and mugs?

Many pet-business owners have such items made up bearing their logos and contact information, only to find that their efforts don’t generate much business, says Jim Ackerman.

In this episode of Animal Ads, he explains that certain items are much more likely than others to be effective.

Watch the clip:

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Jim Ackerman

Video: Digital Ads Need to Do One Thing and One Thing Only

They’re not actually designed to sell products.

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MARKETING SPECIALIST JIM ACKERMAN explains in this episode of Marketing Gems that while longer ads tend to sell more, digital platforms such as Google Ads and Facebook only give you limited space to work with.

The key point to remember, he says, is that the headline and other text in these ads is not designed to sell your product. It has a much simpler purpose: to get the click.

When visitors arrive at your landing page, the real selling begins.

Watch the video:

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