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TESTING AND TRACKING YOUR ADS can make a huge difference in the ROI that you get, says marketing specialist Jim Ackerman.

But very few pet businesses take the proper steps to run successful ad campaigns.

In the video above, Ackerman shows an example of what effective testing looks like.

Jim Ackerman is a renowned marketing speaker and author. Contact him at (800) 584-7585 or



Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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