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West Paw Introduces ‘The Dog’s Best Friend Game’

The innovative brain game encourages connection, enrichment, positive reinforcement training, and most importantly, lots of fun for the entire family (two-legged and four).




(PRESS RELEASE) BOZEMAN, MT — West Paw, the Certified B Corporation known best for designing pet products for the love of both pets and the planet, introduces the first-ever family game that finally includes the family dog: The Dog’s Best Friend Game. This innovation in brain game play encourages connection, enrichment, positive reinforcement training and most importantly, lots of fun for the entire family (2-legged and 4).

“Playing a board game around a dining room table brings so much joy and connection to a family,” said West Paw CEO Spencer Williams. “I know in my own family, we like our dog to be part of everything we do. At West Paw, when we think about the art of play, we look for new opportunities to create joyful, meaningful connection between dogs and their families. The Dog’s Best Friend Game is a product we’ve been working on for several years, and are thrilled to now bring this innovation to life.”

The Dog’s Best Friend Game is easy to understand and easy to play (and replay) for a range of human ages (8+) and dog abilities. The illustrated game cards offer a variety of mini-games each player can choose to play or pass together with their dog. The challenges range in difficulty and silliness, and ultimately the winner’s goal is to earn points and be named their “Dog’s Best Friend”. Within the deck of cards, there are five cards with training tips related to some of the challenges, each featuring QR codes directing to West Paw’s website with more specific training tips and education.

“Created and tested by pet behaviorists, seasoned pet experts and game design pros, families will have fun (and even sneak in a little training) with this simple, silly, high-energy game. It’s time for the family dog to join our family game night fun, and don’t forget to laugh! Dogs, and humans, never do exactly what we want them to- and that’s part of the fun of it all,” Williams added.

The Dog’s Best Friend Game includes one no-slip dog mat, 81 illustrated gamecards, eight cups, two squeaky dog toys and a timer. It is made for a group, but there’s also an option to play solo with your dog(s). While players may play as many rounds as they’d like (adding up points on the gamecards as they go), most games last a family of four about 25+ minutes. Instructions are included with every game, including tips for safe and mindful play with your pet.


The Dog’s Best Friend Game retails for $29.95. See it in action, and let the games begin! Every purchase is backed by West Paw’s “Love It Guarantee”. Retailers should contact for more information, or to place a pre-order. Shipping is scheduled for 11/1, just in time for the holiday gift season.

If you are a member of the media and would like to request hi-resolution images, executive interviews or more details, please contact Kerry Sutherland at K. Sutherland PR, (775) 360-6101 or or visit

If you are attending SuperZoo 2023 in Las Vegas, Nevada, please visit us at West Paw Booth #3739.

About West Paw

As Dog’s Best Friend, West Paw delights dogs with healthy toys and treats—while watching out for their human companions and the world we all live in, too. Family owned and operated from Bozeman, Montana, the Certified B Corp has recycled almost 150,000 pounds of award- winning dog toys, spun over 16 million water bottles into dog beds and toy stuffing, and innovated a toy line that reclaims ocean-bound plastic. Founded in 1996, West Paw has been designated one of Forbes America’s Best Small Companies (2016), Montana Manufacturer of the Year (2017), and Bozeman’s Choice Employer (2020). Their products can be found in over 6,000 retailers in 40 different countries. Find out more at or follow us at @westpawus.



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