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Pet Peeves

What I Want to Say When a Customer Comes In With a ‘Head Full of Google’

This pet store owner bites her tongue on a regular basis.




People come in with a head full of “Google” and are sure they know considerably more than I do about something I’m an expert on. Depending on the customer, I’ll either acknowledge their “expertise” and re-educate them gently or I’ll immediately engage to correct the misinformation. But what I’m thinking is “WTF?! That is absolutely not what the study said” or “That incorrect information had to be on page 10,000 of a misspelled Google search.”



NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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