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Brilliant Salmon Oil Partners with Rio Grande

Rio Grande will distribute Brilliant Salmon Oil to New Mexico, Arizona, El Paso, Texas, and Southwest Colorado.

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(PRESS RELEASE) CHICAGO, IL — Brilliant Salmon Oil by Hofseth BioCare announces the launch of its distribution partnership with Rio Grande Service Center Pet Food & Supply Distributor. Rio Grande will distribute Brilliant Salmon Oil to New Mexico, Arizona, El Paso, Texas and Southwest Colorado.

Rio Grande Service Center Pet Food & Supply Distributor is a key partner that will help drive Brilliant Salmon Oil’s expansion across the Southwest U.S. This will be the first distributor partnership for the company and its products in this four-state territory.

Brilliant Salmon Oil is the perfect fit for retailers and their customers in this region that seek transparency of sourcing and a single-ingredient solution for dogs and cats.

With eye-catching packaging, great margins (starting at 59%), merchandising/POP solutions that drive sales, and 2 sizes of convenient, see-through UV-protected bottles (10 oz. and 34 oz.), Brilliant Salmon Oil is heart-healthy and human grade pet oil that promotes a shiny coat, softer paws, increased energy, and enhanced appetite.

Hofseth BioCare’s Vice-President of Sales North America Rob Johnson states, “Rio Grande Service Center is a great partner to help Brilliant Salmon Oil expand the into the Southwest region of the US. With a strong partner like Rio Grande and their established networks throughout New Mexico, Arizona, and portions of Texas and Colorado, we can make our incredible product line more widely available to consumers (pet-parents) looking for highly-effective, human grade solutions that deliver optimal pet health. Rio Grande is a highly respected and valued distributor that will help drive growth and profitability for independent pet retailers.”

“At Rio Grande, we are always looking for high quality products that fit our customers’ needs and help differentiate them from their competition. The Brilliant Salmon oil products fit perfectly, with their great packaging, unparalleled quality and excellent price point. They are the perfect addition to our retailers’ stores. We look forward to offering Brilliant Salmon Oil to our retail partners,” said Trent Green, CEO of Rio Grande Service Center.

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