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GREENIES Launches New Campaign

It was created to celebrate the expanding distribution of GREENIES Dental Treats to grocery, drug and other mass retailers.




(PRESS RELEASE) Dogs offer us unconditional love. They’re master cuddlers and they even make us happier humans. However, if we’re being honest, dogs can make some “debatable” decisions, because they don’t always know what’s best. These questionable choices are at the heart of a new campaign from GREENIES Dental Treats.

The new campaign, developed by adam&eveDDB, was created to celebrate the expanding distribution of GREENIES Dental Treats to grocery, drug and other mass retailers. The campaign includes television, print and digital ads, as well as social content. The brand also partnered with celebrity pet parent and television star Mario Lopez and his French bulldog, Julio Cesar Chavez Lopez. Mario took to Instagram to give a humorous look at how a typical day would unfold if Julio was in charge. Hijinks ensued, but Mario got the day back on track, with help from GREENIES Dental Treats.

“As pet parents, we want the best for our pups, but their wide-eyed innocence and impulsiveness can make it difficult to steer them in the right direction,” said Olivia Gardner, GREENIES brand manager. “Now that GREENIES Dental Treats are available in even more places, it’s easier than ever for pet parents to ensure their dogs get what’s good for them. Dogs may think they’re just getting a tasty treat, but they’re actually caring for their oral health.”

Veterinarian-recommended GREENIES Dental Treats are the ingenious way pet parents can care for their dog’s mouth by giving them a tasty treat, making it easy for pups to do the right thing. The oral care treats clean dogs’ teeth by fighting both plaque and tartar buildup, freshen breath and help maintain healthy teeth and gums. They are made with natural ingredients — plus vitamins, minerals and nutrients — and highly soluble ingredients, making them easy to digest.




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