Connect with us

Headlines

Martha Stewart to Launch Pets Line

mm

Published

on

It will launch this spring.

NEW YORK — Sequential Brands Group Inc. announced the Martha Stewart brand’s new line for pets with partners design LAB Inc. and Fetch for Pets.

The collection will launch in spring 2018.

In collaboration with design LAB, Inc., the Martha Stewart pets line will include apparel, bedding, restraints, toys and feeding that will be available for purchase on QVC in March and on Amazon in April. The collection will expand later in the year to include travel, special occasion items and steps and strollers.

“Martha Stewart’s passion and knowledge of pets truly is the inspiration behind this line. She knows exactly what pet owners need in terms of quality and practicality, and this collection delivers just that. We are delighted to have her as a partner,” said design LAB’s chief creative officer, Lendy Beatty.

Advertisement

Through its Fetch for Pets partnership, the Martha Stewart pets line will include pet grooming solutions that are sulfate-, paraben- and cruelty-free. The products will be available on Amazon in May 2018. In fall 2018, the line will expand to include grooming tools, pet dental care and dog waste management products.

“Martha Stewart is a strong leader in the pet space as she is across many other areas of living. She has a passion for pets and understands what’s practical for the pet parent. Martha’s pet products are an extension of her everyday life. It’s amazing to have a partner that put’s meaning behind every detail,” said Fetch President and CEO Steven Shweky.

In addition to Amazon and QVC, the company plans to expand the Martha Stewart pets line’s retail presence later this year.

“I am thrilled to work with design LAB, Inc and Fetch for Pets on my new collection,” Stewart said. “I consider my pets part of my family, and it is important to me that they are well taken care of. With this line, I am excited to provide pet owners quality, innovative products to ensure their pets are happy, healthy, well cared for and sensibly and very beautifully dressed.”

“This is a very exciting and natural expansion for the Martha Stewart brand. The pets category has enormous growth potential, and opens up new distribution channels for the brand as well,” said Karen Murray, CEO of Sequential.

Advertisement

Advertisement

FEATURED VIDEO

PETS+ Live with Candace D'Agnolo

Learn More About America's Coolest Store Winner, Bar K

Catch the replay of this PETS+ Live! Lunch & Learn webinar hosted by Candace D’Agnolo of Pet Boss Nation. This episode featured Candace on location at Bar K in Kansas City, MO. Find out how owners Leib Dodell and David Hensley implemented their idea for a dog park/restaurant/bar that owners enjoy as much as their pets do — and learn why the business took top honors in the 2019 PETS+ America’s Coolest Stores contest.

Promoted Headlines

Headlines

Great Dane Puppy Born With Rare Green Color

The owner said the situation was ‘shocking.’

mm

Published

on

A Great Dane puppy was born in Colorado with a highly unusual characteristic: She was green.

The pup, No. 8 in a litter of 9, came into the world on Oct. 14 WTNH-TV reports.

Caddy Williams, owner of the puppy’s mother, Ami, said the situation was “shocking.”

“Luckily, I had recently read an article about a green dog,” she said. “So at least I knew what was going on.”

Green puppies are thought to occur when biliverdin, a green pigment that is part of bile, comes into contact with light-colored fur, WTNH reports.

The resulting dye job lasts a few weeks and is harmless.

Williams named the dog Verdant.

Continue Reading

Headlines

Dog Daycare Franchise to Serve 750 Employees on a Corporate Campus

It opened at Wolverine Worldwide in Rockford, MI.

mm

Published

on

PHOENIX — The Dogtopia pet franchise has announced the unveiling of its first Dogtopia @ Work campus. The dog daycare and spa-only location is exclusive to the employees at Wolverine Worldwide in Rockford, MI, and will bring the company-subsidized dog daycare to its 750 employees.

With more than 100 locations across North America, the brand is “the fastest-growing provider of specialty dog daycare,” according to a press release. The Wolverine Worldwide dog daycare center is operated by franchisee Tim Parker, who also owns Dogtopia of Grand Rapids.

“Wolverine Worldwide’s employees asked, and the leadership team listened. Dog daycare was the top benefit request among its 750 workers. We’re thrilled to directly meet that need conveniently on site,” said Neil Gill, president and CEO of Dogtopia. “The corporate campus model makes perfect sense as companies seek to be pet-friendly without having to manage which dogs are current on vaccinations, remaining respectful to those with allergies and removing the risk associated with dogs of different sizes and temperaments in common areas together. This is a win-win as it provides these employees safe socialization, exercise and education for their dogs while providing Dogtopia a brand-new channel for us to share our quality daycare service.”

“It’s important for us to continue to invest in our workplace environment in a way that aligns with our values as an employer of choice, and enriches the daily experience and quality of life of our workforce,” said Blake W. Kreuger, Wolverine Worldwide Chairman, CEO, and President.

“We’re extremely excited to have Dogtopia’s presence and friendly staff at our global headquarters to provide pristine care for our employees’ pets while they help drive our business forward.”

 

Continue Reading

Headlines

Holistic Pet Food Firm Acquired by CBD Company

The Halo management team will remain in place.

mm

Published

on

NEW YORK — Better Choice Co. Inc., an animal health and wellness CBD company, announced an agreement to acquire holistic pet foods firm Halo, Purely for Pets.

Financial terms of the deal were not disclosed.

“Halo is a well-established, premium brand and falls squarely in line with our goal to build an all-encompassing, global, animal health and wellness consumer product goods company,” said Damian Dalla-Longa, CEO of Better Choice. “Over the last three decades, Halo has built a strong reputation and loyal consumer following, carving out a niche in the industry with high-quality animal products that contain whole food meat and fish and non-GMO ingredients. We look forward to working with their team to close the transaction and integrate their brand into our operating and marketing platform.”

The Halo management team, led by branded consumer food and animal health veteran CEO Werner von Pein, will continue to manage the Halo business. Halo’s name and brands are not expected to change as a result of the transaction.

“Better Choice is the ideal partner for Halo and this combination comes at an exciting time for our company,” said Werner von Pein, CEO of Halo. “As the Better Choice team brings a wealth of experience in animal health and growing consumer brands, we are eager to leverage that expertise and continue to expand our company’s footprint, while maintaining Halo’s unwavering commitment to product quality and to our pet parents’ experience.”

Bruce Linton, special advisor to the company, said: “This is a transformational acquisition for Better Choice that will help accelerate the build out of our animal health platform. The team, market and capital are aligned on the opportunity to create a world class business at BTTR, with responsible revenue growth and an ambitious research, data and analytics strategy.”

Better Choice Co.’s brands include TruPet, TruGold and Elvis Presley’s Hound Dog. Its product lines include ultra-premium, all-natural pet food, treats and supplements, with a focus on freeze dried and dehydrated raw products.

Continue Reading

Most Popular