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Martha Stewart to Launch Pets Line

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It will launch this spring.

NEW YORK — Sequential Brands Group Inc. announced the Martha Stewart brand’s new line for pets with partners design LAB Inc. and Fetch for Pets.

The collection will launch in spring 2018.

In collaboration with design LAB, Inc., the Martha Stewart pets line will include apparel, bedding, restraints, toys and feeding that will be available for purchase on QVC in March and on Amazon in April. The collection will expand later in the year to include travel, special occasion items and steps and strollers.

“Martha Stewart’s passion and knowledge of pets truly is the inspiration behind this line. She knows exactly what pet owners need in terms of quality and practicality, and this collection delivers just that. We are delighted to have her as a partner,” said design LAB’s chief creative officer, Lendy Beatty.

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Through its Fetch for Pets partnership, the Martha Stewart pets line will include pet grooming solutions that are sulfate-, paraben- and cruelty-free. The products will be available on Amazon in May 2018. In fall 2018, the line will expand to include grooming tools, pet dental care and dog waste management products.

“Martha Stewart is a strong leader in the pet space as she is across many other areas of living. She has a passion for pets and understands what’s practical for the pet parent. Martha’s pet products are an extension of her everyday life. It’s amazing to have a partner that put’s meaning behind every detail,” said Fetch President and CEO Steven Shweky.

In addition to Amazon and QVC, the company plans to expand the Martha Stewart pets line’s retail presence later this year.

“I am thrilled to work with design LAB, Inc and Fetch for Pets on my new collection,” Stewart said. “I consider my pets part of my family, and it is important to me that they are well taken care of. With this line, I am excited to provide pet owners quality, innovative products to ensure their pets are happy, healthy, well cared for and sensibly and very beautifully dressed.”

“This is a very exciting and natural expansion for the Martha Stewart brand. The pets category has enormous growth potential, and opens up new distribution channels for the brand as well,” said Karen Murray, CEO of Sequential.

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Video: Brave Housecat Fends Off 3 Coyotes

This feline showed moxie.

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A cat in the Highland Park neighborhood could have been in serious trouble when three coyotes came along.

But Max, who belongs to Maya Gurrin, showed amazing courage, CBS Los Angeles reports.

Max was surrounded, and the coyotes were nipping at him. But Max showed no fear. He even caused one of the coyotes to back away and jump onto a nearby wall.

“He’s always been crazy,” Gurrin said. “Like, if this were to happen with any cat, it would be him.”

The entire scene was captured on security camera.

As tough as Max may be, his owners have nonetheless decided not to let him roam outdoors anymore.

Watch the video:

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Dogs May Be More Perceptive Than We Ever Realized, Study Finds

Even untrained strays can read human gestures.

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Dogs seem to be able to interpret human gestures even when they’ve had no training, a new study has found.

As any dog owner knows, pet canines understand commands and gestures with ease. A group of researchers set out to determine whether these capabilities are innate or require training, according to a report from Frontiers Science News.

The researchers looked specifically at pointing, with Dr. Anindita Bhadra of the Indian Institute of Science Education and Research Kolkata, India, and colleagues studing stray dogs in several Indian cities.

“The researchers approached solitary stray dogs and placed two covered bowls on the ground near them,” Frontieers Science News reports. “A researcher then pointed to one of the two bowls, either momentarily or repeatedly, and recorded whether the dog approached the indicated bowl.”

About 80 percent of participating dogs successfully followed pointing gestures.

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“We thought it was quite amazing that the dogs could follow a gesture as abstract as momentary pointing,” Bhadra was quoted saying. “This means that they closely observe the human, whom they are meeting for the first time, and they use their understanding of humans to make a decision. This shows their intelligence and adaptability.”

The research was published in Frontiers in Psychology.

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State Considers Banning ‘No Pets’ Rental Listings

Some landlords are not happy about the proposed legislation.

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New Hampshire legislators are considering a ban on “no pets” notices in property listings.

Proposed legislation would forbid landlords and home sellers from barring pet owners, the Concord Monitor reports.

They could make rules related to pet deposits, noise control, sanitation and safety, according to the newspaper. But they could set make rules based on size, breed or appearance.

The legislation was proposed by state Rep. Ellen Read, a Democrat from Newmarket. It has drawn opposition from some landords who say it could lead to unsanitary conditions as well as allergy problems for some residents.

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But Julia Seeley, New Hampshire state director for the Humane Society, said her organization supports the bill.

We just strongly believe that a family should not be torn apart simply over housing,” she said.

Read more at the Concord Monitor

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