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Editor's Note

Our Resolutions Include a New Look

With the launch of a new website and a refreshed design, we’re ready for 2019.

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NEW YEAR, NEW LOOK. You may notice the results of our own New Year’s resolution in the following pages. We have refreshed and updated the design of PETS+ in order to make our business-building advice even easier to consume and digest. (We like to think of ourselves as pet business nutritionists!)

Look out for new bells and whistles, like “Favorite Sellers” on our Products+ cover (page 13), in which we ask Brain Squad members what one product they find themselves recommending over and over again. We want readers to have the ability to give a shout out to those companies that not only manufacture great products for independent pet businesses but that also stand behind, even partner with, small businesses, recognizing how important they are to pet-owning consumers.

In our new design, you will see a lot more mentions of our companion website, petsplusmag.com — one of our other New Year’s resolution projects. If you haven’t been to our website in the past few weeks, you’re in for a surprise: We redesigned and rebuilt it from the ground up. You’ll find a vibrant, easy-to-navigate homepage, complete with news, favorite magazine features, photo galleries and educational videos. You’ll also find extra content we just didn’t have room for in the pages of PETS+.

And while it’s great that it’s so easy to search and navigate on a desktop computer, just wait until you try it on your mobile device. It’s going to give your kids another reason to remind you: No phones at the dinner table!
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We’re excited about the projects we have in store for the new year, and we’re encouraged to hear bullish predictions from our readers. Be sure to read some of those — and the overflow online — on page 8.

Best wishes for your business,
 
ralf signature

Ralf Kircher
Editor-in-Chief, Pets+
ralf@petsplusmag.com

Five Great Tips From This Issue You Can Do Today

  1. Scour Craigslist for a real bakery case for your decorated biscuits. (Hot Sellers, page 14)
  2. Offer a seasonally themed scent-of-the-month spa package. (Hot Sellers, page 14)
  3. Buy discounted holiday cards now to send to your best customers in December. (The Big Story, page 25)
  4. Host a clearance sale with a “detox” theme. (The Big Story, page 25)
  5. Help your customers achieve their pets’ resolutions with a free weigh station. (Tip Sheet, page 38)

Ralf Kircher is former Editor-in-Chief of PETS+. He has worked with SmartWork Media since 2006, and is the busy father of a son and three Jack Russells.

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