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SmarterPaw Announces Expansion of Its E-Commerce Omni-Channel Team with Two New Hires

New e-commerce and digital customer channel manager and Amazon fulfillment specialist are added to the team.




Amber Crawford

Amber Crawford

(PRESS RELEASE) LENEXA, KS – SmarterPaw, LLC, maker of fast-growing pet health and wellness brands Meowijuana and Doggijuana, is growing its e-commerce with the promotion of Ally Forbes as SmarterPaw’s e-commerce and digital customer channel manager and the hiring of Amber Crawford as SmarterPaw’s Amazon fulfillment specialist.

As e-commerce and digital customer channel manager, Ally Forbes will lead the charge on management and sales development of SmarterPaw brands across all digital platforms, including Amazon, Chewy, wholesale, and brand DTC websites. Forbes comes to SmarterPaw with extensive e-commerce, social media, digital and email marketing experience.

Amber Crawford completes the team as Amazon fulfillment specialist, where her main focus will be replenishing inventory in both Doggijuana and Meowijuana’s Amazon stores for the USA and an expanding international marketplace portfolio, as well the new and changing inventory that is transitioning to sell. Crawford arrives in this integral position, from extensive internal experience within the fulfillment department.

Ally Forbes

Ally Forbes

“We are excited to support the continued growth of our omni-channel distribution strategy. Our goal is to serve pet-parents where and when they want to be served. The addition of these talented team members complements our retail development and support team ensuring we are fully engaged with all of our selling partners,” says Scott Ragan, managing partner and CEO of SmarterPaw, LLC.


To learn more about SmarterPaw’s growth and commitment to pet health, quality and fun, or to explore the company’s full line of products for cats, dogs and the people that love them. For more information on SmarterPaw, please visit For more information on Meowijuana, please visit or email And for more information on Doggijuana, please visit here or email

About SmarterPaw, LLC

SmarterPaw has an unwavering mission to enhance the joy of being a loving pet-parent – through crafting Naturally Smart, Creative, and Engaging Toys and Treats for pet-parents and the pets they unconditionally love. What began as a small catnip company in our founder’s garage has quickly grown into a multi-brand nationally-distributed family of brands reaching customers all over the USA and the world. SmarterPaw has won multiple awards over the past few years for innovation and growth in the pet industry and has been recognized by organizations such as Inc. Magazine, Pet Insight Magazine, Pet Business, SuperZoo, Global Pet Expo, Pet Age Magazine, Pet Product News Magazine, Pets+ Magazine and more. For more about SmarterPaw and their innovative portfolio of award-winning brands, please visit:



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