(PRESS RELEASE) Based on the success of the original WizSmart premium dog pad launched in the United States in 2017, Petix announces the addition of two new products —WizSmart Super and WizSmart Ultra XL — to complement the company’s original WizSmart pad, which is relaunching as WizSmart Ultra. The extended product line offers more size and quantity options, while continuing to offer the same features and benefits that have become the hallmark of the eco-friendly WizSmart brand.
Over 400 independent pet specialty stores across 17 states adopted the WizSmart brand in 2018. The new product introductions will continue to accelerate growth as they are responding directly to consumer and retailer requests for a more comprehensive product line. The WizSmart Ultra XL boasts a 43 percent larger surface area for use by larger, incontinent or multiple dogs within the home. While the WizSmart Super responds to requests for a lighter weight alternative to the WizSmart Ultra, with various pack quantities available to support the needs of small to medium sized dogs.
WizSmart is exclusively carried by pet specialty stores and cannot be found in the larger big-box retail stores serving the pet supplies market. This exclusive offering is helping drive more consumer traffic to pet specialty stores, such as Bark & Purr Pet Store in Yonkers, NY.
“Customers have been repeatedly buying WizSmart pads due to the absorbency and the Patented Stay Put tabs that keep the pad in place,” said owner Janelle Harris. “WizSmart is helping drive more traffic to our store and we are happy to carry a dog pee pad worth talking about!”
“WizSmart is not your typical dog training pad,” said Michael Silva, VP of marketing at Fauna Foods. “Forget all your preconceived notions about a category that has been commoditized and lacks focus. WizSmart allows both retail and wholesale to get excited about training pads due to its innovative technology, quality packaging, marketing support and lucrative margins. WizSmart is a ‘must have’ product on the shelf.”
“We’re excited to see the rapid adoption of WizSmart not only by consumers, but by the pet specialty stores that are committed to providing the highest quality dog care products available,” stated Krister Holm, manager, Petix, North America.
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WizSmart Ultra is currently available with a MSRP of $19.99 for a 30 count bag. WizSmart Super will be available in a 50-pad pack with an MSRP of $23.99 and a 14-pad pack with an MSRP of $7.99. WizSmart Ultra XL will debut in a 14-pad pack with an MSRP of $11.99. petix.com.
