OK, so you know the story.
It increases 'processing fluency.'
It creates more exposure.
Happy children, happy parents!
HAVE A BOLD NEW IDEA to improve performance at your store? Look for a way to present it as coming from far away. A recent study...
Here’s even more inspiration from author and speaker Scott Ginsberg (“that guy with the nametag”). Ginsberg tells of a hotel near the Rock & Roll Hall of...
A study a few years back of over 1 million online reviews of 840,000 restaurants turned up an interesting finding: Diners gave worse ratings when it...
Use your bulletins to point readers to new pet-themed books, movies or TV shows. Or take it up a notch and review them for your readers....
Have a jewelry store near you? Try this idea from Revolution Jewelry Works in Colorado Springs, CO. They decided to leverage their location next to an...
As a whole, we humans are pathetically obedient. We queue and walk where we’re told to, and all because it’s printed on a sign. Some signs...
A RECENT STUDY BY health researchers at Uppsala University found that when Swedes take time off, antidepressant prescriptions go down. Hardly surprising. More interesting was a...
The North American division of HSBC Bank does a neat twist on its annual awards. Employees are asked to identify what they would like to receive...
If it’s been a while since you’ve had a productive day in your office, it may be time to repaint, especially if your walls are white....
A few random-ish thoughts that could possibly be of use in running your business (or living your life): Just about everything you learned in school about...
Here’s an idea that’s contrary to just about everything you’ll read about marketing: This idea owes its inspiration to a UK coffee retailer who handed out...
First impressions are extremely important. So important that business guru Tom Peters recommends creating a new C-Level job for it – so in addition to your...
Borrow a page from BarkBox and offer your own curated selection of monthly toys and treats. Why not take their idea and localize it? Hint one:...
Heard of “Cedric the Entertainer”? While Cedric certainly a funny guy, his name was a bold statement of intent that helped him stand out from other...
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