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TESTING AND TRACKING YOUR ADS can make a huge difference in the ROI that you get, says marketing specialist Jim Ackerman.

But very few pet businesses take the proper steps to run successful ad campaigns.

In the video above, Ackerman shows an example of what effective testing looks like.

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P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

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